Digital Address Verification (DAV)

Designing a Progressive Web App for low-friction, remote address verification.

DAV App
Company OnGrid
Role Product Designer
Team 1 Product Designer, 2 Developers

Context

During the COVID-19 pandemic, physical address verification became restricted, creating a critical bottleneck. OnGrid launched Digital Address Verification (DAV) as a Progressive Web App (PWA) to allow candidates to complete secure, remote verification via an SMS link without requiring an app download.

Context

Problem

Moving verification to a mobile browser introduced several hurdles:

Trust & Security

Handling sensitive ID documents and selfies in a browser required a high level of user confidence.

Technical Constraints

Ensuring reliable location and image capture across different phone types and low-bandwidth conditions.

Usability Barriers

Overcoming language gaps and guiding non-tech-savvy users through a multi-step digital form.

The Solution

The design focused on a "simple, safe, and guided" mobile web experience:

Zero-Friction Access

Zero-Friction Access

Using a PWA to eliminate the need for app downloads, which often deters users with limited storage or slow internet.

Language-First Approach

Providing immediate language selection to ensure instructions for sensitive tasks are fully understood.

Language-First Approach
Progressive Disclosure

Progressive Disclosure

Implementing a linear, step-by-step flow to prevent cognitive overload.

Guided Capture

Offering clear camera instructions and image previews to give users control and confidence before final submission.

Guided Capture

Impact

High Adoption

60% of clients who previously relied on physical verification successfully transitioned to DAV.

Revenue Recovery

Recovered 35% of revenue that would have been lost due to the halt of physical verification services.

User Success Rate

8 out of 10 users verified successfully without assistance, proving the flow's effectiveness.

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